Keith Gelman, Founder
Keith Gelman is a seasoned entertainment strategist with 20 years of experience connecting brands to culture through talent.
 
He has worked on both sides of the industry — representing A-list celebrities and advising global brands — and has held senior roles at three of the world’s largest talent organizations.
 
Gelman partners directly with celebrities, managers, labels, brands, and agencies to build multi-platform campaigns that cut through. Whether launching a new product or shaping a long-term ambassador program, he brings deep industry insight, creative vision, and a no-BS approach to every deal.

Open the door to new creative formats and deeper fan connection.

From branded music and animated content to unexpected collabs and drops, talent helps brands break format, spark conversation, and show up in culture with impact.

Ways Talent Can Help Brands Achieve Their Goals
-Stay culturally relevant

Talent is a bridge to what’s trending. A great partnership lets brands show up in conversation—not just in advertising.

‍‍-Drive retail interest

A celebrity connection drives retailer support, shelf space, and even special placements—retailers see star power as a sales trigger.‍

-Move product and grow sales

The right talent can accelerate product velocity, increase unit sales, and boost trial—especially around launch windows or new SKUs.

-Increase brand trust and awareness

Consumers are more likely to pay attention to, and trust, brands associated with people they already know and admire.

-Spark press and earned media

Celebrity partnerships fuel editorial coverage that goes beyond paid media, especially when they connect to bigger cultural or human-interest stories.
why TALENT PARTNERSHIP ADVISORS

Marketing Solutions You Didn’t Know You Needed.

Strategic Talent Alignment

We match brands with the right talent — not just the biggest names, but the right cultural voices to drive relevance, trust, and performance.

End-to-End Partnership Management

From pitch to contract to content delivery, we manage the full process, protecting both the brand and the relationship every step of the way.

Entertainment-Led Brand Thinking

We don’t just bring talent in — we build ideas around them. We help brands act like content creators and show up where culture is being shaped.

Smart Deal Structuring

We know the market and the game. We negotiate fair, efficient contracts that align spend with impact and avoid surprises on the back end.

Built for Results

We’re not here for vanity. We build programs that drive earned media, social conversation, retailer pull, and brand equity — and we know how to measure it.

Why choose us
Strong Talent Network

Our relationships with the right influencers, celebrities, or creators that match your brand’s audience and goals.

Proven Track Record

The partnerships we create increases sales, brand awareness and engagements for all of our clients.

Strategic Alignment

We understand your brand’s voice, positioning, and long-term vision, and can recommend the right talent to grow it.

Connecting Brands and Celebrities

We connect brands with cultural power through celebrities across music, sports, gaming, TV, and film.